What is great about the channel is that marketers are not only reaching consumers with smartphones, but feature phones as well. When used correctly, SMS can become the right tactic for marketers.

Think about it: what other industry or company do you know of that charges you for service every month but you cannot start using the service for four months? Go ahead, I will give you a few minutes.

Of the companies I saw yesterday at the Under the Radar: Mobility conference (more stories), the most audacious, and therefore my favorite, was Zoove. This company makes a service and a technology ...