Retail brands want to grow their customer base and revenues; stores want to drive footfall and increase loyalty. Striking the right balance that benefits both parties — and of course consumers — takes ...

Instore demos - a key tool for many emerging brands to encourage trial and raise awareness – were one of the first things to go when COVID-19 hit, with multiple retailers discontinuing them until ...

If a brand can only afford one marketing element in its annual marketing plan and the product is meaningfully superior to competitors, I would recommend demoing the product. Demoing or sampling ...