Marketers like to put things into buckets. Are you a digital or a social agency? Does this come out of the trade or the advertising budget? Is this an above- or below-the-line spend? It takes a lot of ...

OKLAHOMA CITY -- 7-Eleven and Monarch Beverages are expanding their free can sampling promotion of CoMotion, Monarch Beverages' "no crash" energy boost line. An initial test sampling promo originally ...

ATLANTA -- More than 100 7-Eleven convenience stores in the Oklahoma City market will participate in a one-day 'free can' sampling promotion this month for Monarch Beverages' CoMotion energy beverage, ...

Sampling is a risk-free way for shoppers to try new products without committing to buy. Done correctly, it can have a massive effect on sales but hitting that sweet spot is harder than you might think ...

Hoping to boost the guest experience and build new loyalty with brands, American Historic Inns has launched a new product sampling and promotions department. The department will target consumer goods ...