B2B content contains a Catch-22: Most brands skew too far in one direction or the other. Write primarily for search and you get derivative, regurgitated, copycat content that immediately erodes trust ...

Optimizing content starts with knowing what the search intent of your customer really is. Learn to create a strategy around search intent. When thinking about optimizing content, your top priority ...

If you want to be relevant in the search engine results pages, creating content the aligns with search intent is important. A user’s intent is the reason behind their query. Search engines aim to ...