YouTube regularly rolls out new features and runs experiments, and the latest experiment is sure to have a major impact on advertising and shopping opportunities on the video-sharing platform. Behind ...

Realistic-looking shampoo bottles and seltzer cans are popping up on videos from digital creators on TikTok and YouTube in a new form of old advertising. By Sapna Maheshwari Product placement, one of ...

As part of one of YouTube’s latest experiments, the video-sharing platform looks to expand beyond the “Products in this Video” feature that auto-detects specific items and will be able to generate ...