Reaching customers where they spend their time has become increasingly important for B2C brands, and social messaging apps like Facebook, Instagram DM, and WhatsApp are the perfect place to offer ...

NEW YORK--(BUSINESS WIRE)--Emplifi, a leading customer engagement platform, today announced its top social media predictions for 2024. These predictions point to substantially greater alignment ...

This study examined the impact of price transparency and prosocial messaging on patient engagement of price-protected consumers in seeking value-based care. Objectives: To examine the effects of price ...

Encouraging people to get vaccinated is often seen as a public health success story. However, understanding how persuading ...

As a founder of a mobile ad startup that was acquired by private equity firm Blackstone in 2019, I have been watching the developments in the integration of messaging, payments and social updates as ...

Social messaging apps tend to make major news headlines a few times per year for either their use in planning some sort of crime or, more routinely, for users’ privacy concerns over how companies like ...

David Pierce is editor-at-large and Vergecast co-host with over a decade of experience covering consumer tech. Previously, at Protocol, The Wall Street Journal, and Wired. If there is a specific ...

The digital music landscape shifted dramatically this week as Spotify unveiled its most ambitious social feature yet: an integrated messaging system that promises to transform how users share and ...

Series, the social network on iMessage, announced that today it has exchanged over 1 million messages while also reaching ...

Are you feeling anxious every time you check your social media feed? In a world filled with an overwhelming amount of information and unsettling news, you might occasionally contemplate deleting your ...