The ‘soft baddie makeup’ trend is essentially a subtler approach to full-on ‘baddie makeup,' which was smokey eyes, defined brows, darker lips and sharper contours. This season, though, we’re ...

Beauty looks these days can run the gamut from full-faced glam to rainbow cacophonies of color, but those looks require a decent amount of makeup and time to get them just right, so they don’t exactly ...

Razor-sharp cheekbones and heavily contoured jawlines have dominated our feeds for quite some time, but the beauty tide is turning. From red carpets to runways, both beauty experts and novices are ...

A makeup artist-approved guide to doing the toasty makeup look, the latest trend that celebrities like Hailey Bieber and ...

At Refinery29 Australia, we’re here to help you navigate this overwhelming world of stuff. All of our picks are independently selected and curated by the editorial team, but we may earn commission or ...

You may recognize Mario Dedivanovic — aka Makeup by Mario — from his *stunning* beauty looks on stars like Kim Kardashian West and Salma Hayek. Or perhaps you’re familiar with his first, eponymous ...

According to TikTok, minimal makeup looks are taking a backseat in 2025 in favor of ‘unrecognizable makeup.’ I loved ‘unapproachable makeup,’ so when I heard about a similar style popping up on my FYP ...

Let your inner punk rock girl come out with bleached eyebrows and the perfect '90s deep brown lip. This look uses mascara and liner that are in the same colorway as the lipstick to create a ...

Selena Gomez's Rare Beauty has dropped new pressed-powder blushes to the delight of the legions of Rare Beauty fans. The Soft Pinch Luminous Powder Blush line debuted with six colors, including Selena ...

Brittany Mahomes changed up her signature full beat for a soft makeup look. Mahomes, 29, took to Instagram on Tuesday, February 25, to show off her dewy glow, by Acie Lewis, which she is presumably ...

Over the past month, Google Trends shows an increase in demand for ways to achieve the look, while on Pinterest there have been 22x more searches for 'soft makeup looks' recently. TikTok is driving ...