Human-centric design allows companies to focus on the challenges they want their products to solve and not be swayed by hot new technologies, just because they are trending, says Andy Busam, principal ...

Design thinking is a problem-solving process that encourages us to rethink the world and how people connect through products, systems or institutions. Leading brands globally use design thinking to ...

Consider someone who’s perfectly content with their office chair. It’s not ergonomic, it doesn’t have lumbar support, but it works. Then, during a meeting or a visit to a friend’s office, they sit in ...