The Sony A9 III is, hands down, the most advanced camera ever made. While not (yet, at least) being referred to as the company’s flagship, the A9 series has traditionally occupied that position. And ...

Sony has revealed much-anticipated firmware updates for its three flagship Alpha cameras – the Sony A9 III, the Sony A7S III and Sony A1 – which "will be available from March 2024 or later". The ...

Sony’s v4.0 firmware for the Sony a1 II & Sony a9 III adds real-time Recognition AF+, new Creative Looks, and key workflow enhancements. Sony says new v4.0 firmware for the Sony Alpha 1 II (a1 II) and ...

New firmware for flagship Sony Alpha cameras brings updates to shooting, movie, and operability functions, as well as added compatibility for Sony’s evolving Camera Authenticity Solution. The latest ...

When the A1 arrived in 2021, it put the camera world on notice. In more than a few categories, Sony’s full-frame mirrorless camera outperformed rivals like the Canon R5 and came with a lofty $6,500 ...

What is a global shutter? The star of the show for the a9 III is, by far, its global shutter. Global shutter technology isn’t new, with a handful of cinema cameras utilizing it over the past few years ...

The A1 has an incredibly small body, considering the amount of technology that’s packed in. It’s the same size as the A7S III and weighs just 40 grams more at 737 grams (with a battery). While it ...