For smart businesses, in a world where the selection of audio channels just keeps increasing, having a strong “audio logo” for branding purposes is more important than ever. Whether it’s the ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

Frito-lay brand Tostitos launched a sonic logo in January and is now rolling it out more broadly, according to information shared with Marketing Dive. The 1.5 second-long sound is meant to remind ...