The fix is simple. Stop treating audio as a backing track. Bring it into the creative process from minute one. Choosing music ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

From livestream events and viral TikToks to podcasts, echoes of radio’s heyday are seeping into marketing and advertising. Voice-controlled assistants and other digital technologies allow today’s ...

What does a brand sound like?! Honestly, my first gut response to this question is — don’t know, don’t care. And I’m in the brand building business. However, I bet I’m not alone. When it comes to the ...

Co-Founder and General Manager of CreationDose, the MarTech Company that creates hybrid digital strategies oriented to the new generations. “I’m lovin’ it”—I’m sure you can sing this jingle and ...