Head over to our on-demand library to view sessions from VB Transform 2023. Register Here Split-testing — when you create variations of your website and test which ones perform the best — is quickly ...

In digital marketing, there is a constant drive for innovation—not only for clients but also from competitors and in the new technology available in this field. One such “tool” that has taken center ...

As PPC marketers, we constantly hear about the value of split testing – an essential practice for identifying what performs best and for driving long-term improvements in our accounts. It sounds ...

Split testing, or A/B testing as it is sometimes called is the procedure of presenting two different website pages to two different website visitors. The reason for this? Well, simply to compare which ...

A/B split testing marries creativity and data analytics to create more powerful, more effective campaigns – here’s everything you need to know. A/B split testing used to be a niche skill, reserved for ...

A long-awaited feature will soon start rolling out on YouTube for creators. YouTube has announced that it has been testing a new feature called "Test & Compare," the company's name for what is ...

Michelle is a content and inbound marketing specialist based in Merseyside. As a marketer you will understand the importance of split testing but are you using the right statistics to judge what is ...

"Most advertisers are doing split testing all wrong," says Dan Thies. "That's because, in a typical A/B split test, what you're doing is keeping your Control (the best performing ad) running, and ...

PPC experts love to talk about testing and experimentation, and for good reason: they’re both crucial tools in a marketer’s toolkit. Yet, they’re often used interchangeably despite being fundamentally ...