As PPC marketers, we constantly hear about the value of split testing – an essential practice for identifying what performs best and for driving long-term improvements in our accounts. It sounds ...

We’ve all heard the stories about a humble split test bringing in more subscriptions, more leads, more downloads, and more growth. Or how changing one word brought in more than $300,000 in revenue.

Winston Churchill famously said, "To improve is to change; to be perfect is to change often." If you are an advertising agency, an e-commerce space or any website that relies heavily on clicks, ...

Your website is a critical tool to help your startup to attract new customers and sell more products and services. But if your site design isn't optimized to engage visitors, you might be missing out ...

I first began to hear about split or A/B testing where they are most used, through online marketing tools like Leadpages and Mailchimp. If you’re unfamiliar with the term, Wikipedia defines it most ...

Split-testing — when you create variations of your website and test which ones perform the best — is quickly becoming the rage among marketers and entrepreneurs. It’s the tool of choice by most ...