The new standard sets uniform indicators to assess how retailers use and manage digital systems across operations, data and ...

Retail media standards: Still a thing we’re working on! The tagline needs work. But the demand for IAB-based retail media standards is still growing. A year ago, ad tech vendors led by the startup ...

BROOKLYN, N.Y., January 11, 2026--(BUSINESS WIRE)--As point-of-sale platforms increasingly expand to support restaurants, services, and multiple verticals, many retailers are finding that generalized ...

NEW YORK — In September 2023, the Interactive Advertising Bureau released the initial draft of its “Retail Media Measurement Guidelines” for public comment. Now, a year later, Kroger is readying its ...

As 2026 approaches, we examine what could be in store for retail media. As the sector booms, we asked experts from across the ad tech ecosystem what they expect from the year ahead. As we progress ...

NEW YORK, Oct. 18, 2023 /PRNewswire/ -- Omnicom Media Group, the media services division of Omnicom Group Inc. (OMC) has launched a Retail Media Standardization Initiative to define and drive ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Amazon's head start in retail media explains part of this imbalance, ...

Following the deal, Pathr.ai founder and CEO George Shaw will join Standard AI, along with several members of the Pathr.ai team.