The first introduction of a new product or service is just the tip of the iceberg when it comes to crafting a successful marketing campaign. From selecting a target audience to making adjustments ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Are you in the process of developing your 2022 customer-focused marketing strategy? Recently, I worked with a client to create their marketing strategy for the coming year. We held leadership strategy ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially ...

A strong marketing strategy is the bridge between where your business stands today and where you want it to go. Whether ...

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

When Heyward meets founders, she often asks them a question: “What’s the problem you’re trying to solve for people?” In response, she says, people often share their business idea. They’d say something ...

Covering areas such as building a social strategy from scratch, identifying the best metrics to measure, and competitor research, there are many guides available on how to create a social media ...

Ensuring that data is a key driver of your marketing strategy and can drive business value is much easier to achieve in theory than it is in practice. There are many blockers and barriers to overcome, ...