That’s essentially the idea behind the storytelling trope known as “dark reflection,” a narrative device that goes beyond the ...

Storytelling is now a top career skill. Students who learn to explain their work and impact early gain a major advantage in ...

Storytelling is the watchword in content marketing. To communicate with humans on an emotional level, you should tell stories using the same techniques that we all grew up with. Data storytelling is ...

If brands want to get the very best out of social media at some point they will have to embrace the art of storytelling. This is a key aspect of a brand’s survival on platforms as diverse as Pinterest ...

So many brands in India have already mastered the art of video storytelling in longer-forms. Read on to learn how you can do it too. Six YouTube videos uploaded by three brands in India over the past ...

If you tell a story and it doesn’t move anyone, does it matter? Part of my makeup is crafting stories and illustrations that drive home a point. The entire idea is to move the audience with those ...

Mike Joubert, founder of the Billybo group - not to be confused with Australian surf apparel brand Billabong - spoke on the first day of CEM Africa about the link between the core emotional connection ...

Every design tells a story. Every story has a design. It’s your job to connect the two. It takes planning and thoughtful design every step along the way. Effective storytelling requires that you use ...