iHeartMedia and PMX, the investment arm of Publicis Media, have unveiled results of a study they conducted that focuses on audio influencers. The study was called “Exploring The Brand Benefits of ...

New research indicates a strong correlation between AM/FM radio listenership and podcast consumption, highlighting the advantages of cross-promotion. In Q2 2023, nearly one in three Americans 25-54 ...

A German study found that medical students who created podcasts on a topic sometimes retained more knowledge than when passively listening, though results were inconclusive overall. The research ...

A German study explored whether producing podcasts could enhance medical students’ learning compared to listening to them. Results showed mixed outcomes, with one group demonstrating better knowledge ...

Podcast listeners are likely to buy the products advertised in an audio program, according to a new study by NCSolutions (NCS). Of listeners polled, 42% have purchased a product featured in the ...