The initiative uses Nielsen’s proprietary wearable measurement devices, which are worn on the wrists of panelists and ...

Nielsen and its television network clients are looking for more viewership between the couch cushions. On Tuesday, the audience measurement firm, which serves as the gold standard for television ...

After WWE's momentous media rights deals with Netflix and ESPN, many people have questions about how to go about finding information about viewership statistics and metrics. Nowadays, it is hard to ...

Nielsen wants to regain its reputation as a fully accredited TV measurement service. On Wednesday, Nielsen notched a bit closer to that goal with its announcement of Media Rating Council accreditation ...