Super Bowl ads now run up to $5.6m for a 30-second spot. While some brands would love to be a part of the big game, they don’t want to spend the money, that's where adjacent placement comes in.

Tums, which isn't among the brands spending north of $5 million to air a 30-second commercial during the big game, is deploying a counterprogramming strategy that aims to ambush the social media ...

Think of the roaring twenties, and most of the things that come to mind are long goneflappers, speakeasies, Model Ts. But one classic is still with us, virtually unchanged: those little rolls of ...

Tums is now a lover, not a fighter. After more than a decade staging various food fights to “fight back fast” against heartburn, the 92-year-old OTC antacid from GlaxoSmithKline now declares “It’s ...