When a non-tech expert encounters a tech-related issue of any kind, their first instinct may be to submit a ticket, DM the head of IT or pick up the phone. But regularly having to engage in ...

Whose decision is it anyway? Every executive knows the feeling. The steering committee meets. The PowerPoint deck glows with promise. Everyone nods in agreement about the transformative potential of ...

When implemented and operated well, marketing technology (martech) has the power to improve personalization, boost efficiency, and yield significant organizational impact. But success is far from ...