It’s a challenging commercial landscape for B2B marketers today. The end of cheap money from insatiable investors and the cooling of post-pandemic hyper-growth means the focus has shifted. Growth at ...
Paul Deraval, Cofounder & CEO of NinjaCat, is a software veteran with 20+ years driving innovation in martech, AI and agency growth. Enterprise AI has evolved from a tool for innovation to a core ...
Smarter tech choices. One-size-fits-all platforms often overpromise and underdeliver. A best-of-breed strategy promises agility and efficiency. Strategic integration. “Leave and layer” beats “rip and ...
This acquisition expands 2X's capabilities to complete GTM orchestration, making it one of the first Marketing-as-a-Service ...
Marketing technology can make or break a business, especially with its endless intricacies. Managing partner at Sojurn Solutions Rebecca Le Grange and B2B ROI coach Philippe Ruttens provide their ...
It's a scenario CMOs know all too well: After investing tens of thousands or even millions into martech tools—often locking into long-term platform deals—you expected a revolution in efficiency and ...
A practical guide to the ideal enterprise MarTech stack, covering key layers, must have tools, and CMO principles to simplify ...
If you’re new to the world of B2B marketing operations, think of it as the engine behind effective marketing. It’s all about creating the processes, tools and data strategies that ensure campaigns run ...
MarTech on MSN
How to tell if you have too many tools in your stack
Marketing stacks with too many underused platforms are adding cost, complexity and drag where efficiency was promised. The ...
Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive business growth. Let’s face it: Marketing in today’s world, the one that ...
The inaugural ADWEEK Tech Stack Awards recognize companies that are leading the evolution of marketing technology. NEW YORK--(BUSINESS WIRE)-- Sprinklr (CXM) (NYSE: CXM), the definitive, AI-native ...
Doug Cunningham is the CTO at Forrit, a developer of a cloud-based content management system software and associated services. While this autonomy enables greater flexibility and speed of innovation, ...
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