Even if the pattern remains unspoken, several marketing executives, in various fields, recognize the phenomenon.

The design thinking process is a two-pronged approach that involves both empathetic ideology and a process that aims to find the best possible solution for gaps in the market or problems in a given ...

Once a niche process used mostly in product design, design thinking has become a flexible, people-first framework for solving problems across business, education, entertainment, and more. This story, ...

Design thinking is a problem-solving process that encourages us to rethink the world and how people connect through products, systems or institutions. Leading brands globally use design thinking to ...

How do you fix broken customer experience and other business problems? Get to the root cause of the problem — the actual root cause. In my previous CMSWire article, I wrote about whether it’s better ...

An approach that promised to democratize design may have done the opposite. When Kyle Cornforth first walked into IDEO’s San Francisco offices in 2011, she felt she had entered a whole new world. At ...

It is interesting to see how design thinking and coaching, two seemingly unrelated practice areas, have so much in common. Design thinking is an iterative process that attempts to understand the user ...

Design thinking is a divisive field with many moving parts and business or stakeholder considerations. Contrary to popular belief, it doesn’t just entail elements such as UX design and workshopping, ...

Love it or hate it, many teachers have seen just how much technology has changed the landscape of education. Within this rapidly changing landscape, teachers have taken on a role much different from ...