There are two main publishing paths: traditional publishing and self-publishing. Each has its pros and cons. Books have a timeless nature to them. Long after you’ve retired from active business, your ...

Writing well takes time. Writing well does not mean just sitting down and beginning to write sentences until you reach the page limit. Starting writing the night before your assignment is due doesn't ...

Headlines can make or break the success of a single piece of content, or even an entire content marketing campaign. They’re probably the shortest component of your entire piece, yet they’re the most ...

Content marketing is one of the most common and powerful marketing tools for startup founders. The reason is simple - it could be done cheaply, and at the same time it could have huge impact if done ...

“Writing is easy. All you have to do is cross out the wrong words.” — Mark Twain As the bestselling author of five books, I can tell you without hesitation that the hardest part of a writer’s job is ...

This first step is critical. Clarity will help with the writing and editing. Your book should provide the reader insights into your area of expertise. You must already be an expert and need to be able ...

Writing is a process – a set of predictable, repeatable steps in the journey to the finished work. While there are probably as many processes are there are writers, here are some of the identifiable ...