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Perhaps no bedding myth is as enduring or as pervasive as the belief that higher thread count somehow equates to better quality. It’s a bunch of bologna, according to Parachute founder/CEO Ariel Kaye, ...

When shopping for a new set of sheets, you've likely seen the term "thread count" and questioned what number signifies good-quality linens. Bedding brands may advertise that their products boast a ...

Should you be counting threads instead of sheep? When people start discovering how to elevate their sleep experience, they often look for comfortable mattresses, feather pillows and durable bedsheets.

Nov. 22 -- Consumers who enjoy slipping under top-quality bed sheets rely on thread count as a gauge while shopping, but Good Housekeeping magazine found that consumers might not be getting what they ...

When shopping for cotton sheets, there are really four main boxes to check off: material, ply, thread count, and weave. 1. Material: Cotton is a favorite because of its softness and breathability, but ...

If you’ve ever shopped for bedsheets, you probably know that the phrase “thread count” refers to the number of threads per square inch, which is true. But you may assume that the higher the thread ...

We all sleep. In fact, sleep experts estimate the average person sleeps through 27 years of life. For that, we deserve luxuriously comfortable sheets. That brings us to thread count. We've come to ...