Would you watch a three-minute long commercial in exchange for being force-fed fewer total minutes of commercials during an hour of television? Kevin Reilly thinks you will. The TNT and TBS president ...
Are you a print subscriber? Activate your account. By E.J. Schultz - 25 min 5 sec ago By Ad Age Staff - 1 hour 1 min ago By Parker Herren - 1 hour 4 min ago By Gillian Follett - 1 hour 4 min ago By ...
TBS and TNT President Kevin Reilly loves this reduced ad-load thing, but he admits his channels will have to revert back to the old way if it doesn’t catch on. “We cannot go it alone,” he said on ...
When it comes to commercials, less will be more for TNT. Kevin Reilly, president of Time Warner Inc.’s TNT and TBS cable networks, said he wants fewer advertisements during some TNT shows.
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