Victoria's visitor economy caps off a big year of growth with new data showing a record $46 billion in tourism spending.

Tourism Victoria has called a pitch for its advertising account currently held by Publicis Mojo. The tender will see Tourism Victoria look for both a lead agency for major marketing campaigns and a ...

An agency spokesperson told Campaign that the Bonds fashion brand had been with incumbent agency Campaign Palace for about 15 years. It is understood that Bonds wishes to undertake a new branding and ...

Don't miss out on the headlines from Victoria. Followed categories will be added to My News. Despite the state failing to return to pre-Covid visitor levels, the Allan government this week slashed ...

Add articles to your saved list and come back to them any time. Victoria's tourism tsar has resigned on the same day as the state government announced a major restructure of its tourism bodies. The ...

Tasmania's tourist industry chief has thanked Victoria for its unintentional nod to the island state in its new state logo. The new logo and marketing campaign to rebrand Victoria was unveiled by ...

Tourism Victoria has taken a new name and unveiled a refurbished brand that it expects will better reflect the region and the organization tasked with marketing it. The organization is now called ...

Melbourne might have been the most locked down city during the pandemic but new findings have revealed Victoria is leading Australia’s tourism recovery. A study to be released on Wednesday reveals ...

Add articles to your saved list and come back to them any time. Shops, sport and the arts – that's how potential domestic tourists have viewed Victoria. For NSW it's nightlife and energy that come to ...

Victoria's backpacker industry is on track to return to pre-pandemic levels next year, with hopes those on working holiday visas may help to fill ongoing staff shortages. Backpackers numbers are ...