Cue ‘Don’t Know Why’ by Norah Jones and try these ideas from the underconsumption core trend. Brie Williams If your TikTok feed looks anything like ours, you've probably stumbled across an ...

Once, the trend on TikTok was to own dozens of Stanley cups, displaying each prized possession like an exhibition at a museum. Now, that ideology has been replaced by influencers who have just one ...

Trends on TikTok come and go faster than you can say "brat summer, demure fall" — but some of them tend to have a lasting impact on us, whether it's a new slang term (remember "cheugy"?) or a way of ...

This is Checking Out, a column about how we shop, what we buy, and how it all makes us feel. Email tips and ideas to [email protected]. The words influencer and underconsumption don’t typically ...