Philadelphia, October 21, 2021 – Consumer definitions of sustainability are often different than industry definitions. Understanding consumer preferences and opinions of sustainability within the ...

Discover how customer-driven pricing sets prices based on perceived value and its impact on e-commerce, affecting consumer choices and competitive strategy.

Are you a print subscriber? Activate your account. By Garett Sloane - 9 hours 26 min ago By Lindsay Rittenhouse - 9 hours 47 min ago 11 hours 11 min ago By Brian Bonilla - 11 hours 20 min ago By ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

It’s clear that today’s consumers are more engaged than ever in the conversation around data and privacy. With businesses across a range of industries striving to gain a deeper understanding of their ...

Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive, especially ...

Awareness of ultra-processed foods is growing, but new research from the International Food Information Council finds consumers lack shared definitions — creating confusion and opportunity for food ...

New research from Adelaide Business School at the University of Adelaide provides a framework for understanding the growing consumer interest in no, low and mid (NLM) alcohol wines. Dr. Hannah Ford's ...

Researchers examined decades of data to create a unifying theory to explain biases in perception. Photo-Illustration: Martha Morales/The University of Texas at Austin How humans perceive the world ...

When we talk about the future of advertising, it’s often hard to ignore the voices of doom and gloom. For many players in the industry, developments such as the death of third-party cookies indicate ...