In competing for work, expertise and experience are the table stakes for playing in the legal services game. But a deep understanding of the business, its operational culture, the internal politics, ...

As a business advisor, one of the most important factors to consider when working with business owners is understanding their motivation and perspective. This is because the way a business owner ...

As attorneys, we strive to master the facts and be creative with the law in order to help our clients prevail in their cases. But when our client comes from a different country or speaks only a ...

In business relationships, strategic silence often proves more valuable than constant conversation. Learning when to listen rather than speak can transform client relationships and build lasting trust ...

To this day when I think back on it, I am floored: When Apple released the first iPhone 14 years ago, there was no manual in the box. Today, we don’t think twice about unboxing any smartphone and ...

Orla Murphy is co-founder of Seeblue, an ABM agency. She has over 20 years of B2B marketing expertise across the tech sector. Your value proposition is the concise way you articulate the value you ...