In a recent blog, I described the increasing reliance by regulatory agencies on narratives, instead of careful analysis, to make policy. Such a narrative was the key driver of the Federal ...

I spent several years as a general manager at Amazon Web Services and my teams launched two Tier 1 services: Amazon CloudSearch and Amazon OpenSearch. Like every product at AWS, these were scaled with ...

If you work in SaaS, you’ve likely already been part of a conversation at your company about how your customers can benefit with increased value from your products infused with generative AI, large ...

Software pricing has evolved, and fast. We started with perpetual licenses, moved to SaaS subscriptions, and now we’re in the era of usage-based pricing (UBP). UBP (and its cousin, outcome-based ...

The traditional SaaS playbook—charge by seat, bundle features, sign annual contracts—was built for a different era. When users drove outcomes, it made sense to tie value to access. But AI doesn’t just ...

Alvaro Morales is the cofounder and CEO of Orb, a flexible usage-based billing engine for modern software pricing models. When OpenAI CEO Sam Altman shared in January 2025 that his company was losing ...

You finally have users showing up. A few are paying. A few are asking for discounts. One investor asks why you chose monthly subscriptions instead of usage-based pricing, and you realize you don’t ...

Picture this: You decide to focus on your fitness and order a monthly protein bar subscription. The protein bar company tells you that it will only charge you for the products if you build a certain ...