Gamification has emerged as a powerful tool in various aspects of our lives, and sales is no exception. By incorporating game-like elements and mechanics into sales strategies, businesses can harness ...

Sometimes, brand communities coalesce naturally as fans of your product or service meet at events, find each other online, or chat in the comments of your social media profiles. Otherwise, it can take ...

Use generative AI to undertake the gamification for you. Yes, you can tell generative AI that you want to learn how to do various prompting techniques. The usual way would be undertaken in a ...

Capturing the attention of customers is increasingly difficult. In the world of entertainment, specifically iGaming, a battle rages between competing providers. Attracting curiosity and gaining the ...

Gamification is the use of game mechanics in non-gaming contexts. In fintech, it’s a tool that makes using an app more engaging, intuitive, and even fun. Instead of dry numbers, users get achievement ...

While the work of a tech professional is often creative and engaging, it isn’t always—there are plenty of repetitive day-to-day tasks as well as essential work that can feel sometimes tedious and ...

While gamification is trending in the healthcare sector today for engaging patients, CFOs may wonder how useful video gaming can be for managing costs. Using games to engage the public is becoming ...

When I was young, I remember my mother telling me I can go play only after I finish my homework. Which was goddam frustrating at the time. But thinking about this, I realize most of the things I was ...

It's been a little more than a year since the SEC first called out gamification in financial apps. Since then, we've seen bad behavior and outcomes in other technology-driven financial applications, ...

From stomping on Koopas and collecting coins as Mario to "catching 'em all" in Pokemon, we and countless others were enthralled by video games during our childhoods. It was our guilty pleasure, much ...

As a kid playing 80s- and 90s-era strategy games on the family PC, Adrian Hon secretly entertained the idea of designing video games of his own. Deterred by his middle-of-the-road math skills, he ...