Mark Messina is the CEO of Addverb USA, a company that solves complex fulfillment challenges through robotics and automation solutions. Vertical integration is a business strategy where the business ...

Discover when outsourcing beats vertical integration in reducing costs and boosting efficiency. Learn which strategy aligns ...

Successful businesses are always looking for ways to expand and increase their power in the marketplace, and one strategy that will help you get there is vertical integration. When a company is ...

Vertical integration lets companies control more supply chain steps by in-house operations. Types include backward (acquiring production inputs) and forward (controlling distribution). This strategy ...

For decades, vertical integration meant ownership. According to Michael E. Porter's seminal work Competitive Advantage: Creating and Sustaining Superior Performance, companies sought to reduce costs, ...