Recent studies in the field of wine research indicate a multifaceted picture in which consumer behaviour is increasingly influenced by sustainability concerns, cultural perceptions and diverse ...

Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

In marketing, the convergence of data science and artificial intelligence is not just a trend; it's a revolution. This powerful synergy transforms how businesses predict market trends, understand ...

Artificial Intelligence has revolutionized the marketing landscape, offering businesses unprecedented insights into consumer behavior and preferences. However, as AI becomes increasingly intertwined ...

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionised marketing, shaping consumer behaviour, brand ...

AMES, Iowa – Mobile apps are changing the way brands connect with consumers and have the potential to boost a company’s bottom line. According to a new Iowa State University study, there is a direct ...

Discover how Freudian motivation theory impacts investor behavior, drawing on unconscious desires and motives for informed financial decisions.

Music is widely used to motivate human behaviors and to influence mindset. Background music plays an important role in our everyday lives (eating, drinking, shopping, and driving). It is an important ...