We all know the power that a well-designed shop window can hold over us; in one glance, you can be transported into a different world. Behind the glass, the season's "must-buy" products come alive ...

Visual merchandising (VM) is quite hard to explain. When I say that I work for a store or I name a fashion brand, people think I’m a sales assistant. So I say that I do styling in the store: we design ...

Many retailers adopt the perspective that customers don't just want to purchase items, they want to be drawn into a shopping experience that appeals to sensory aesthetics or perceptions about ...

Do you have an eye for attractive displays? How good are you at using colours, patterns, lighting and signage to draw people’s attention and increase sales? Have you tried adding a creative touch to ...

What do you do? I am one of two visual merchandise coordinators for Seattle Goodwill. My counterpart and I work to make sure that all of the Goodwill stores from Bellingham to Tukwila are organized ...