Jeff Barter has been playing with products from Yamaha Motor Canada Ltd. for as long as he can remember. The Victoria, B.C., native grew up around Yamaha marine products, ATVs and dirt bikes. When he ...

Yamaha Motor Canada has selected Toronto-based The Turn Lab as its new media AOR. The deal includes media planning and buying, customer development, reporting and optimization as well as social media ...

With a lifelong love of automotives and outdoor recreation, Véronique Dupuis-Daly was thrilled when her employer, Yamaha Motor Canada, offered employee training in its various vehicles. “You get to ...

Safe-Guard will support the Yamaha Motor Protection Plan program with an enhanced dealer support team and business development resources. TORONTO — On May 13, Yamaha Motor Canada announced a ...