Strong by Zumba is not a dance class, it’s a high-intensity exercise routine that is unlike anything Zumba Fitness has ever offered. The company‘s first entirely new workout program debuted just one ...

FitXR will offer the first ever immersive Zumba® experience to expand accessible and inclusive fitness offerings. Together, the brands amplify the joys of working out on a wider scale and lower ...

If it wasn’t for the movie “Grease,” a dot-com failure, a mother’s advice, nearly running out of money, a key change in a business model and a boost by the celebrity Pitbull and his pals, one of the ...

Imagine entering a room where vibrant Latin beats, Bollywood tunes, and Arabic rhythms create an electrifying atmosphere. As the music plays, the space transforms into a dynamic dance floor. This is ...

WEST HAVEN -- It's a Thursday afternoon, and music is blasting inside ViVa! Z Fitness and Wellness studio as an instructor leads a group in the trendy Zumba exercise routine. But class members aren't ...

Many of us have heard of Zumba, maybe even shimmied our hips through the dance fitness class. Now the international program offers a version for babies and toddlers called Zumbini, and it's just as ...