Perhaps this feeling was intensified because the news arrived as I was finishing Joseph L. Jones' new book Dancing with ...

iRobot was long overdue for a product redesign to win back its once overwhelming share of the robot vacuum market. The company just announced such a reinvention for its complete product line; it turns ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Just a few years ago, iRobot, best known as the maker of the Roomba, was riding high, with annual ...

The company is reporting major financial problems and an uncertain future. Should you buy a Roomba this Black Friday, and will your existing ones continue to function?