A mission statement encompasses a company's objectives, goals and beliefs into one written document. Companies use mission statements to keep employees focused on the main goals of the company, while ...

If you embrace your company’s mission statement, and it’s all soft, warm, and fuzzy, is that a good thing? This lunchtime series is dedicated to the proposition that nothing built by human beings is ...

Companies have created mission statements for years to explain why they exist and why they do what they do. Google’s mission statement, for example, is "to organize the world’s information and make it ...

Having worked in strategy for over 10 years and studied and lectured in strategy, I truly believe the act of “strategy making” can influence positive directions for companies and people by asking them ...

A good mission statement serves a twofold purpose for businesses, focusing employees toward a common goal and communicating to consumers whether that company objective is a good match for their needs.

Opinions expressed by Entrepreneur contributors are their own. I can probably count on one hand the number of great company mission statements I’ve seen in my over two decades in marketing. While most ...

Crafting a compelling career mission statement is a pivotal step for ambitious professionals aiming to navigate their career paths with clarity and purpose. Whether you’re a recent graduate or a ...

Every executive understands the importance of a mission statement, but do leaders know how to craft one that truly embodies the company culture they wish to build? On this note, a well-defined company ...

I can probably count on one hand the number of great company mission statements I’ve seen in my over two decades in marketing. While most business owners have been told that they need to have a ...

There’s an adage that says if you don’t know where you’re going, you’ll end up anywhere. In order to combat this tendency, companies design compasses and maps to inform them of who they want to be in ...