On a crowded Milan subway, a man in a Batman suit quietly stepped into a carriage and, according to new behavioral research, ...

Holding a door or giving up a bus seat feels small. Yet those moments build trust between strangers. Psychologists call them ...

If "Batman" appears on the scene, we immediately become more altruistic: in fact, research conducted by psychologists from the Università Cattolica del Sacro Cuore, Milan, shows that the sudden ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. Creating an alter ego isn’t about crafting a false persona. It’s often about ...

What if seeing Batman—or someone dressed like him—could change self-serving behavior? What if making small shifts in our daily routines can actually improve our social abilities? A recent study ...

A study in Milan revealed a 'Batman effect'. Researchers found that when a man dressed as Batman accompanied a pregnant woman on the metro, more commuters offered her a seat. This unexpected sight ...