In recent years, forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan.

Business development can feel daunting for young lawyers—but it doesn’t have to. Start now for success in the future. This month’s column is for my young associates out there. I see you putting in ...

May 14, 2024 - There's a quiet revolution happening in law firm business development across the globe — code named Activator. From the Magic Circle to the Am Law 200 and beyond — law firms are ...

Business development leaders are always watching the trends that could give their companies an edge, whether by opening new markets, strengthening customer relationships or improving how teams work.