WASHINGTON, April 4, 2024 — Until the mid-20th century, toothpastes were little more than pleasant-smelling abrasives. But in 1955, the introduction of Crest toothpaste brought fluoride chemistry to ...

(Reuters) -Procter & Gamble and Colgate-Palmolive are among the defendants in six new lawsuits targeting the sale of toothpaste and mouth rinse for young children because the products contain fluoride ...

CINCINNATI--(BUSINESS WIRE)--Eighty-five percent of consumers want whiter teeth but only 40% are satisfied with the whitening results from toothpastes available today 1. Crest, the #1 toothpaste brand ...

Procter & Gamble has agreed to revise the packaging of its Crest toothpaste brand under an agreement with Texas Attorney General Ken Paxton as some conservatives express concerns about the effects of ...

"It opens with a rich, creamy cocoa flavor that provides an indulgent and decadent experience." That's how the company is describing the new Mint Chocolate Trek. Crest will also be selling Vanilla ...

Mint Chocolate Trek is one of three new flavored toothpastes P&G has announced. The other two: Lime Spearmint Zest and Vanilla Mint Spark. Procter... P&G To Roll Out Chocolate-Flavored Crest STEVE ...

From sensitive teeth to bad breath, these are the toothpastes that cover it all.