Parents are starting to pass on ultra-processed snacks and reach for options with simpler ingredient lists — often influenced ...
I'm a millennial mom who started using slang with my Gen Alpha kids. After the initial shock, it brought us closer together.
The functional food market is booming, and brands are turning to Generation Alpha and Beta as the next growth frontier.
Gen Z and Gen Alpha are reshaping the snack and cereal market by favoring natural ingredients, functional benefits, and transparent labeling. Nielsen IQ data indicates many parents of Gen Alpha ...
If your child has recently called someone a “choppleganger” or you’ve overheard the word floating around on TikTok, YouTube or in group chats, you’re not alone. The playful term has started popping up ...
The linguistic contributions Gen Zers brought to our society are officially vintage in the face of Gen Alpha’s influence. Born after 2010, this iPad generation is fluent in a rapidly evolving language ...
It’s important for retailers to get a better handle on this young generation’s unique attributes and evolving behaviors. That’s what I said in my 2018 DSN Column focusing on the importance of the ...
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