In the Emmy-award winning TV series “The Bear,” one of the characters, Richie, interns at a Michelin three-star restaurant in Chicago. The 45-year-old spends a week polishing forks before he’s invited ...
MarTech on MSN
How to tell if you have too many tools in your stack
Marketing stacks with too many underused platforms are adding cost, complexity and drag where efficiency was promised. The ...
A practical guide to the ideal enterprise MarTech stack, covering key layers, must have tools, and CMO principles to simplify ...
Artificial intelligence (AI) may bring to mind sci-fi images of earth-dominating robots, but it’s a term that’s set to shape the future of B2B marketing. Surprising? Consider this: AI may already be ...
Smarter tech choices. One-size-fits-all platforms often overpromise and underdeliver. A best-of-breed strategy promises agility and efficiency. Strategic integration. “Leave and layer” beats “rip and ...
Thanks to AI, marketers are using more tools than ever, and more are homegrown, according to the 2025 State of Your Stack Survey, a collaboration between MarTech, Chiefmartec.com and MarketingOps.com.
Gary Verster, marketing technologist and ecommerce operations manager, Trend Micro; Sherif Guindy, technology director, Maxus UK; Rob Attryde, head of marketing, KYOCERA Document Solutions; and Carlos ...
It’s common for organizations of any size and industry to build up a marketing tech (martech) stack that exceeds their actual needs. Organizational silos, turnover, the need for speed to market and ...
Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive business growth. Let’s face it: Marketing in today’s world, the one that ...
TAMPA, FL / ACCESS Newswire / August 13, 2025 / Specificity, Inc. (SPTY), a leading digital marketing agency blending proprietary ad tech with cutting-edge strategy, is finalizing development of its ...
Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...
The inaugural ADWEEK Tech Stack Awards recognize companies that are leading the evolution of marketing technology. NEW YORK--(BUSINESS WIRE)-- Sprinklr (CXM) (NYSE: CXM), the definitive, AI-native ...
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