When your company’s sales start falling, or your original brand and business model aren’t enough to yield success, sometimes there aren’t many options. You can close up shop and cut your losses, but ...

Creating a brand that masses of people connect with on a personal level goes beyond a good idea or well-working product. For a long-lasting company, brands need to streamline their message, visuals, ...

(By Jeffrey Hedquist) Rebranding can be a powerful strategy to maximize your client’s media investment, especially if they have a negative reputation. However, even if their perception in the ...

Rebranding is often necessary at some point in a brand's lifecycle, not as a sign of failure but as a deliberate strategy to remain relevant. Even well-known names such as Nokia, Burberry and Dunkin' ...

As we finish each year, our team of brand strategy, creative and execution experts identify trends in rebranding that will have an impact on the practice in the coming year. We believe that rebranding ...

Opinions expressed by Entrepreneur contributors are their own. Rebranding is a slippery slope. Just ask Hershey and Airbnb. Talk about disastrous logo revamps. Both companies — one old dog and one new ...

Rebranding aligns evolving products or demographics with a company’s identity and goals. A successful rebrand reflects innovation, values and relevance in competitive markets. Brand refreshes ensure ...

Branding is the term used to describe the overall design and promotion of a company, its products and services. Branding involves selecting the colors and design elements used in creating a logo and ...

A leaked letter exposes internal discontent among Jaguar’s design team over the company’s bold rebranding efforts, sparking questions about the brand’s future direction. Jaguar’s recent rebranding ...