Companies are finding ways to help today's consumers shop for the right size. If you've shopped online for clothes only to discover they don't fit, it's probably not you. More than likely it's because ...

In her book, "Butts, a Backstory," Heather Radke revealed how women's sizes came to be. Measuring squads visited American households and only maintained white women's measurements. A 1930s eugenics ...

As society evolves, the fashion industry must adapt. The average size of an American woman has increased from size 14 to size 18. The body type that brands have catered to, both from marketing and ...

Our critic examines the history of women’s trousers and “the sheer ridiculousness of the current state of sizing.” By Vanessa Friedman Why do men get so many more sizing options than women, especially ...