Often, it feels like humans are one bunch of totally unpredictable beings. So finding out the answers to questions about our behavior requires some serious measures. Would we go mad if we read too ...

What happens when a tech millionaire spends two decades trying to control how we behave online? For Millennials — it mostly worked. For Gen-X and Gen-Z? Not so much. They see the game. They’re not ...

EXCLUSIVE: Social experiments have been all the rage over the last few years from The Circle and Love Is Blind through to The Traitors. The latter, which airs on Peacock in the U.S., has led to a ...

Churches in the US were put to shame after a TikToker conducted a social experiment to see whether the religious institutions would practice what they preach. Nikalie Monroe, who lives in Kentucky, ...

When Banijay Asia set out to adapt the U.K. reality format “Rise and Fall” for Indian audiences, the company made a deliberate choice to abandon the crowded field of dance competitions and celebrity ...

The 2026 FIFA World Cup is still months away from landing in North America, but one company is already showing the global camaraderie that should be expected across the United States for the game of ...

A powerful social experiment capturing genuine human kindness and an unexpected moment that shows how small actions can ...