Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

The media landscape is evolving. That Jetsons future we were promised? It’s finally taking shape, sans maybe the flying cars. But even they’re in development. Digital billboards and moving online ...

Visual logos get all the love, and for good reason. Human beings tend to be focused on visuals as a primary means of interpreting the world. But our other senses are just as powerful, and corporations ...

What does a brand sound like?! Honestly, my first gut response to this question is — don’t know, don’t care. And I’m in the brand building business. However, I bet I’m not alone. When it comes to the ...

From livestream events and viral TikToks to podcasts, echoes of radio’s heyday are seeping into marketing and advertising. Voice-controlled assistants and other digital technologies allow today’s ...

Co-Founder and General Manager of CreationDose, the MarTech Company that creates hybrid digital strategies oriented to the new generations. “I’m lovin’ it”—I’m sure you can sing this jingle and ...