According to a Nielsen report, Paramount posted the largest month-on-month share increase of the year, while Netflix and ...

From a 'Bolo Ta Ra Ra' Christmas to a Santa gifting Polycab Green Wires, we bring you a wrap of the brand spots that caught ...

Nimish Agrawal, Director Digital Business Unit & Chief Marketing Officer, writes why 2025 marked a pivotal inflection point ...

While digital consumption continues to expand, the revenue trajectory highlights a market that is maturing but still ...

Duroflex has announced a partnership with actress Krithi Shetty for launch of Avalon Elite mov.E.

Adrienne O’Hara most recently served as Senior Vice President of Global Communications and Engagement at Gap Inc ...

The installation of the ‘Living Billboard’ campaign is a large green billboard made of 4,000 plants, strategically placed on ...

The vertical will be led by Raj Shrivastav, who currently is Executive Vice President, Sales Planning & Strategy for 'Z' ...

At the centre of this shift is the Advertising Standards Council of India, which is developing an AI-ready regulatory roadmap ...

A section of content creators is choosing to step away from the hustle and return to 9-to-5 roles, seeking stability over uncertainty ...

HT Media Limited has put on hold its earlier decision to shut down the operations of its FM radio station Fever in Chennai, according to a regulatory filing made with the stock exchanges on December ...

For Sam Balsara, Joshi’s stature lies in a rare duality the industry seldom witnesses- the ability to balance poetry and persuasion, art and advertising, without diluting either ...