Taylor Morrison CMO Stephanie McCarty explains why homebuilding leaders must move beyond campaigns and build systems that drive trust, experience, and long-term brand value.

Housing demand rebounded as snow effects faded, pending sales and new listings rose, and price cuts fell 1% with rates at 6.04%.

Sumitomo Forestry’s $4.5B acquisition of Tri Pointe Homes signals rising global capital influence, vertical integration ...

Mortgage lenders face growing scrutiny over AI use as states and federal regulators move toward oversight. Here are three ...

Investors made up 30% of U.S. home purchases in 2025, with small and medium investors driving most activity, Cotality ...

Lower mortgage rates in early 2026 are fueling pipelines, with rising refinance incentive and improving purchase demand ...

TMHC’s Q4 2025 results reveal a 2026 reset: less commoditized entry-level exposure, more build-to-order mix, and a brand-led ...

The rollout began with Oregon operations moving to Qualia’s system — with transition expected to continue across western ...

Most homeowners are surprised by escrow payment increases, with 62% citing higher property taxes as the cause.

Pennymac will acquire Cenlar for $257.5 million, adding 2 million loans and 100 clients, with a focus on subservicing and fee ...

Trust in real estate is built by giving value first. This is a lesson rooted in human behavior that will continue to drive referrals.

The Housing for the 21st Century Act would modernize federal housing programs and ease development barriers to increase ...