Considered a gambling brand, People’s Postcode Lottery overcame strict regulations to partner with ITV for the broadcaster’s ...

Bluey has beaten Labubu in the final round of voting to take home the top prize. It has been a hard fought contest, but BBC ...

Product-focused ads from the two brands ranked among the UK’s top-performing Instagram campaigns this month, according to ...

Avon is on a mission to increase its market penetration, with a focus on reaching and recruiting a younger generation of representatives to market and sell its products. Starting in 1886 with the ...

EMEA marketing lead June Sauvaget on why the streamer measures success by cultural impact and how Stranger Things shows the ...

Driving efficiency in advertising budgets “for the sake of driving efficiency” is something that will never work in the long term, says Diageo’s marketing and innovation director for Great Britain, ...

Gen’s CMO Krista Todd believes the AI-created campaign will have saved the team in the region of a million dollars, but saved ...

Five of this year’s ads were recognised by over 50% of the British public during Ipsos’s ‘Race to Christmas’ survey, up from ...

Brands “subverting Christmas traditions without falling out of step with the festive spirit” have made this year’s “most ...

From Oasis’s comeback and Prime’s demise to the extent of marketing’s burnout crisis being revealed, these are the marketing ...

From AI search and commerce media to measurement and consolidation, we share the seven trends that will shape marcoms over ...

Two small words can do big damage. Performance marketing gives marketers and C-suites the wrong idea about return on ...